Sega Game Gear (1990)
The popularity behind Nintendo’s handheld paved the way for numerous clones to enter the market near the start of the new decade. Sega jumped at the opportunity, creating a system that was graphically superior to the Game Boy. The Game Gear’s biggest selling point was obviously its color screen, which was considered groundbreaking at the time. However, the portable suffered from numerous flaws, including a weak catalog of titles and terrible battery life. Sega also failed to realize its competitor’s portable was $60 cheaper. Nintendo pretty much pulled away and has never looked backed.