With a unique mix of strength, pop, control, and finesse, Keith Hufnagel has logged several landmark parts and mind-blowing photographs. Even when he’s lofting off driveway bumps on San Francisco streets, his style is 100 percent NYC. That attitude and vision manifested itself in 2002 in a storefront simply called HUF. You know the rest. HUF has become one of the most important brands in streetwear, while absolutely being dedicated to skateboarding and staying connected to its roots.