10. Strange Music
Star Player: Jay Rock
Jay Rock is already associated with Top Dawg Ent—alongside Ab-Soul, ScHoolboy Q, and rap boy wonder Kendrick Lamar—but his separate deal with Strange Music has the potential to give him fame in his own right. Being the last of his four-man band to announce an upcoming project already gives him a sort of mystery and built up hype—which is beginning to hit high levels of interest. However, since the entire clique has bars for days, we think Jay Rock will surprise us in ways that we can’t even call yet.