4. Eminem x Jordan Brand
Drake has a long way to go before he can catch up to Eminem, if he even gets there, but one thing they already have in common is that they worked with Jordan Brand on several prestigious Air Jordans. Slim Shady teamed up with Jordan Brand years ago to drop a limited edition Air Jordan 2 that was an online exclusive, and an even rarer Air Jordan 4 in Detroit Pistons colors that was a friends and family drop. Any Air Jordan collector and sneakerhead would love to own either of these two pairs of kicks, but there are millions more Eminem fans who love all of his branded stuff. The result is a bidding war for these kicks that can reach thousands of dollars easily just to own a pair.