1. Run-D.M.C. x adidas
The classic song “My adidas” by Run-D.M.C. isn’t really just about adidas shoes. Yes, they are prominently mentioned several times throughout the song, but the point that the hip-hop artists from Hollis were trying to get across was that they were a successful group who stayed true to their roots, and that meant wearing Lee’s jeans and rocking adidas shell toes, no matter how big they got. There are so many firsts associated with the Run-D.M.C. and adidas partnership that they would be too long to mention, and that’s their real impact on the sneaker game. Run-D.M.C. is just as important to the three stripes — especially their Originals division — as Michael Jordan is to Nike basketball. It doesn’t get more memorable than that.