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Steve Stoute - The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Brand strategist Steve Stoute can easily be considered as a direct link between big brands and the consumers they target on a daily. With The Tanning of America, Stoute breaks down how he became that go-to guy, and how he discovered a new breed of customers who relate beyond racial barriers. For the business-minded young entrepreneur that’s looking to get a crash course in career building, this book may turn into an official handbook for success in life. It also doesn’t hurt that his story in the record industry reads like a “Who’s Who” in hip-hop.

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