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The artist formerly known as Snoop Dogg started out as a young mc that took the hip-hop world by storm. Now at 41 years of age, Snoop Lion he has been “reincarnated,” striving to help the next generation better than the previous. The Long Beach veteran has used his fame and success to start the Snoop Youth Football League. Founded in 2005 the non-profit football organization has had over 1,300 kids participate in its initial season. The league has the objective of “providing youth, regardless of race, color, creed, or economic background the chance to learn the values of character, integrity, discipline, and team work through football and cheer; to bring all other communities together through a common interest in sports; to promote fair play and fellowship; to teach the game elements promoting safety, enjoyment, and healthy competition.”

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