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Financial Investment

Besides its impressive expansion, battle rap’s latest chapter has experienced major fiscal investment. Billionaire Alki David’s FilmOn venture has teamed up with veteran battle rap associate Lush One’s Fresh Coast Media Group to craft an event titled “Ether,” which went down earlier this month in Los Angeles. With Philadelphia, Pennsylvania rapper Cassidy scheduled to battle Dizaster, the former received a rumored $250,000 paycheck for his performance. Elsewhere, battlers signing exclusivity contracts has become increasingly popular.

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