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5. American Dream Inc.

You might know Alyasha Owerka-Moore as a designer, but in the ‘90s he partnered with Ron Allen to create American Dream Inc., a Deluxe-distributed board company. ADI’s ads and graphics were striking in their simplicity and informed by the ethnic backgrounds of the riders whose names they bore. Deluxe eventually dropped the brand, and though it found new distribution, it faded shortly thereafter.


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