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3. KURO

KURO is a Japanese premium denim brand that was launched in 2010. The name "Kuro" means black in Japanese, and as such, the label draws inspiration from all meanings of this word, be it a dark, lonely image, a mysterious strength, or simply a beautiful color of hair — in Japan black is considered the most desirable hair color. Combine that inspiration with Japan's reputation for fine denim craftsmanship, and you have a label synonymous with quality and creativity. In a country full of denim experts, KURO stands out as a new label to watch.

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