8. Roy Denim
Roy Denim is a small Oakland-based denim company that was started in the apartment of its founder and namesake, Roy Slaper. Perhaps the epitome of the small-run, labor-of-love clothing ethos that is a common thread throughout many of these new denim lines, Roy is as much as an experiment in craft as it is a denim brand. Though Roy himself says he is still learning, the product is great and the orders are steadily rolling in. Roy Denim has a ways to go, but at the same time is well on its way to being an important player in the market.