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The Birth of the Brand

Unlike the hyped formation of the Plan B “dream team” a few years earlier, Girl seemed to go from rumor to fruition in weeks. Folklore blames the break between Rick Howard and several future Girl riders on a dispute over an invoice for wheel royalties, but that’s never been confirmed. What did happen was some of skateboarding’s biggest names and talents left the World Industries blanket to focus on something more cooperative and fun, especially after the high pressure filming for Plan B’s first two videos. Following the rumblings, Girl Skateboards debuted in 1993.

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