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With a successful clothing brand in Fourstar established, Carroll and Howard decided to take on the skate shoe market with Lakai. With a name taken from an abbreviated nickname of an infamous San Francisco native named Malakai, the brand has carried out its mission of making “The Shoes We Skate” since 1999. They also released “Fully Flared,” one of the most popular skateboarding videos ever in 2007, and continue to thrive in one of the most competitive markets in skating history.

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