14. Indiana: Rise
Supporting regional brands and skaters is a cornerstone of what Rise does, where Midwest brands share shelf space with the big boys.
Rise once gave non-skaters a rude awakening, by charging them double the retail price for the sought-after Nike SB Tiffany Dunks. Their reasoning was that “Nike sells us limited SBs; we use them as a tool. These tools help us support ourselves. In return, we support our SB scene—skateboarding scene!”
Sneaker heads my not be stoked on this, but the money they bring in helps keep Rise in business, supporting skaters in Indianapolis with demos, premieres, skatepark advocacy, and everything else a real shop should be doing.