The brainchild of 23 year-old head designer and creative director (and the label's namesake) Olivia Goodman, Og. Brand is a rising line of clean-cut menswear and accessories that offer a canvas for the individual wearer's personal style. The brand's clever use of its name on signature hats and apparel not only allows the consumer to promote the line, but also allows them to demand respect as an "OG" in their own right.
Inspired by the city of Chicago and its thriving music scene, Og. Brand has been associated with the likes of Chance The Rapper and The Social Experiment (Chance's drummer Stix frequently shows love), music producer Lido, R. Kelly, and Waka Flocka.
Image: Og. Brand