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8. DC

Droors was already a well-established clothing line when it launched DC, which depending who you asked, stood for Droors Clothing or the given names of the fledgling brand’s first riders, Danny Way and Colin McKay. Whatever the case may be, the emergence of DC marked a turn towards the technical. The company was among the first to incorporate athletic shoe-inspired flourishes — cord laces, advanced materials and the like ¬— into its models. Meanwhile, its team was elite from the get-go, with people like Keith Hufnagel, Scott Johnston and Rob Dyrdek repping the brand. Never had skate shoes looked so good with nylon warm-up pants.

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