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Amazing New Musicians to Watch for at SXSW 2014

Since being founded in 1987, SXSW has grown to become one of the most influential music festivals in the world. Once a new year begins, everyone in the music industry starts buzzing about “South By,” and the hype machine kicks into full gear. Packed with films, speakers, conferences, and a staggering list of live performers, it’s easy to get overwhelmed by the spectacle running March 8th - 17th, 2014.

For new bands, success at SXSW could lead to anything from a record contract to almost-instant stardom, so the expectations for performing live are massive. With the festival expanding every year and it always packed with big names, the attention will always be on the next potential stars. This year, there’s another deep list of bands and artists of all genres, and the 10 we’ve highlighted are just some of the live shows you shouldn’t miss if you’re in Austin, TX this March.

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