Asket Creates a White Tee That Will Fit Everyone
The plain white tee has been around since the days of the Spanish American war. Originally worn as an undergarment reserved for the top half of your skivvies, it later transitioned into a casual-wear go-to garment when movie stars like Marlon Brando and James Dean made it cool in the 1950s.
Over time the white tee has seen each generation adding to its legacy. You have your classic undershirt made famous by the military and biker gangs; the graphic t-shirt that emerged in the '80s; the not-so-easily forgotten “tall tee” of the '00s—and yet finding a t-shirt that provides a perfect fit is still almost impossible.
That’s where Jakob Dworsky and August Bard Bringeus come in. They are the duo behind Sweden's Asket, developing a range of t-shirts that will provide alternative and more consumer conscious fits. Now, they’ve launched a successful Kickstarter campaign to fund the creation of “A Timeless T-Shirt Made To Fit," to improve upon and perfect the design of the t-shirt. With their Kickstarter campaign reaching and exceeding its initial goal, it appears that folks from all over are interested in seeing some change.
Asket will be offering the standard five sizes we associate with t-shirts, but will also provide additional cuts in each size, in short, regular, and long cuts. With their new take on the white tee, Asket's Jakob Dworsky and August Bard Bringeus aim to usher this classic piece into the future.
Head over to their Kickstarter page for a behind the scenes look at the process and story behind the brand.