3. Samsung Galaxy Smartphone
How can the Samsung Galaxy not be on this list when it singlehandedly made Jay Z’s latest album go platinum before it even hit stores? In a brilliant stroke of synergy, 1 million digital copies of Jay Z’s Magna Carta Holy Grail were available for download via app a full three days before the album’s official release. This move has completely changed the game in terms of the viability of hip-hop endorsements and the creative ways in which they could be effectuated.