To celebrate the boldly refined taste of Mtn Dew Black Label, Green Label is curating an art exhibition, Re:Purpose, Ordinary Objects Made Extraordinary, featuring seven artists who fearlessly reinvent everyday materials. In partnership with Wallplay, Re:Purpose invites visitors to enter a surreal and playful world where Legos, iPhone parts, and old sneaker boxes are used to create elaborate works of art. All materials offer a different perspective on their new, often improved, use as art objects.
What all of these artists have in common is their dedication to creating extraordinary works with unexpected media, repurposing and thereby reinventing objects we may have never viewed as art. Is a kevlar vest better suited as a teddy bear? Are your old shoeboxes proving to be more useful as a sculpture? With regard to purpose, this decision is in the eye of the beholder.
One of the artists in the Re:Purpose lineup, KidSuper, channels his inner child to produce playful Claymation movies from found objects.
With a childlike charm and a firm belief in not taking himself too seriously, eccentric artist KidSuper speaks to the kid in all of us. His artistic career spawned from a successful screen-printing brand, which carries colorful tees, hats, and backpacks. And when Mac Miller wore a KidSuper hat on one of his album covers in 2011, the NYC artist realized that his creative possibilities were seemingly boundless.
Now, he’s getting artsy with virtually anything he can get his hands on—from doodling on backpacks to production Claymation films with found objects.