Check The Label: The Futuristic Lifestyles of Rocket Science Creative Labs
"Everything in-between was amazing. The barbecue, the antique shops, the scenery—everything was just straight inspiration."
It's been three days since Chris "Rocket" Descartes of Rocket Science Creative Labs got back from Austin, travelling 1,700 miles from Brooklyn to Texas for Green Label Live at South by Southwest to launch The Initial Project alongside new-school style wunderkinds Onehundredforty and Pintrill.
"I manufacture and design 3D fabrications," Rocket tells Green Label. "And one of the things we do is pins, so [with the Initial Project] we did the whole alphabet."
It's this sort of clever twist, this simple variant on a basic concept like a pin or the alphabet, that makes RSCL a brand to watch. Rocket started his clothing label-cum-design firm after simultaneous gigs on the retail side of streetwear and the label side of the music industry, spinning connections into clients, using his cache to build a customer base.
"When I began to take this all seriously I had a broken leg, I couldn't walk," says Rocket. "I felt that design was really a way I could escape that 9-to-5, just create my own destiny. From there I just kept going with it. Once I started to walk again I taught myself how to screenprint and some other design techniques and just kept going."
As we talk it becomes evident that Rocket collects design influences the way cratediggers collect records. He has absorbed so much that when he creates the design it becomes fluid, second nature, never feeling forced or over-thought.
The "Limitless United" logo, for instance, feels like ’50s sci-fi and ’80s electro-funk were slingshot into the 21st century and onto a sweatshirt.
"Clothing has always been exciting to me. I really like innovative clothing and having a say in that conversation—" Rocket pauses. "But I just started working with 3D printing about six months ago. I'm using the Makerbot Replicator 2 and it's just untouched territory in the fashion industry. And as an artist, that's what really drives me.
"I paint and design a lot of things and this is a new outlet to create. I've been incorporating that 3D design and fabrication into everything we do... It allows me to do what I want, which is create without bounds."
If this design then doesn't work out Rocket could have a long, prosperous career as a 3D printer salesmen. His enthusiasm for the process—and for the possibilities—is contagious.
"I'm becoming more comfortable with introducing the future to people," says Rocket. "I'm there to hold their hands and say, “Alright, it's gonna be cool. Breathe a little bit—now imagine the world greater.'"