14. Microsoft Xbox 2001
Taking Sony’s lead in not letting inexperience scare them off, Microsoft decided to make the video game industry a three-way battle in 2001. But to make their Xbox a success (and become the first American console-maker since Atari), they would need a secret weapon: something they found in a little game called Halo. History will remember Halo as the Xbox’s “super app,” proving that regardless of the company or console design, a single must-play game will always attract an audience.