“I Don’t Think Anyone is Storytelling Authentically In Trap”: Jay IDK
On his Skyehutch-produced song, “God Said Trap,” Jay IDK enters the mindset of a young man who’s weighing the pros and cons of a life of crime. “I wonder how much better it would get,” he speculates, imagining himself in luxury cars… dodging police. He arrives that the conclusion that this lifestyle is more of a cheap escape than a practical pursuit. And Jay IDK knows that feeling of hitting a wall: a few years back, he was incarcerated, which is where he began reflecting on life decisions; it’s also the birthplace of his music career.
His recently released album, SubTRAP, is filled with make-you-think scenarios, including the rise and fall of fictional characters who are “trapped in the trap.” His philosophies are served on an easily consumed platter of 808s and synth leads, giving a dose of consciousness to mosh-pitting trap fans.
Jay IDK has found a clever approach to breathing broader awareness into the trap audience, which he says “is the only way our generation will listen.”
On making conscious music in the trap world
More than anything, I want people to see you can be on both sides of the fence, rather than just hearing one side of the story. I’m not saying nobody has ever done this before, but I don’t think anyone right now is storytelling authentically in trap music, and that’s what I’m here to do.
On his name, an acronym for “Ignorantly Delivering Knowledge”
I want people to learn from my music, and through that, I want them to find value. I don’t want people just focused on how it sounds, because my music offers more than that.
On his creative process
When I get into my creative mode, I like to research the artists I listen to. I’ll look into who worked on their projects, their histories, and stuff like that. Before I made this project, I went into my favorite albums and found who the producers were. I reached out to a lot of them, but Skyehutch was one of the only ones who responded.
“Reagan created trap music”
Ronald Reagan indirectly created trap music, or at least influenced it. Some of the beliefs that I have and the things I know about welfare and his party’s policies directly tie in with trap music.
On the fate of hip-hop and his plans to change that
The game right now is very over-saturated, which is why I’m really pushing to create music with substance. Not everything, but a lot of what’s out right now doesn’t have value. People are chasing a certain sound, and trying to emulate something that already exists, rather than being themselves.