To celebrate Mtn Dew's arrival in Chicago for Dew NBA 3X, an elite 3x3 basketball tournament, Green Label is taking part in #CourtsideCollection, a celebration of the art, creativity, and culture of basketball.
As part of #CourtsideCollection, Green Label In collaboration with Kane-1 will transform a basketball court at Garfield Park in Chicago into an art piece for students and passing travelers on the city’s train system, which runs above the court. His design will blast the tried-and-true message “Dream Big” to mirror Chicago’s hustle mentality. “People grow up with this grind mentality in Chicago that keeps us humble,” he said. “You can’t really get too proud of yourself, and it keeps your head down. But then when you do pick your head up once in a while, you realize how much you’ve done.”
Chicago street artist Kane-1 describes his work as an “intersection of graffiti, studio painting, art education, community organizing and public space,” using both building facades and art gallery walls as his canvases of choice.
He pays tribute to time-honored methods of graffiti writing, as his work is reminiscent of ‘80s hip-hop aesthetic, where contemporary adaptations of the artistic style originated.
Born Miguel Aguillar, Kane-1 is an executive director in Chicago’s prestigious Remix Project, a professional development and skills training program for young people pursuing careers in the recording and creative arts. “The Remix Project addresses the lack of opportunity for 18-25 year-olds in the city,” he told us. In fact, he has a background in community arts programs, offering spray paint lessons to Chicago youth through his Graffiti Institute.