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To celebrate Mtn Dew's arrival in Dallas for Dew NBA 3X, an elite 3x3 basketball tournament, Green Label is taking part in #CourtsideCollection, a celebration of the art, creativity, and culture of basketball. 


As part of #CourtsideCollection, Green Label is rehabilitating and beautifying a series of basketball courts in partnership with celebrated local artists. The third in the series, Dallas, was painted by local artist Kyle Steed at an outdoor court, contributing a usable art piece to brighten pick-up games for years to come. 


The work of artist Kyle Steed is rooted in simplicity. From his color schemes to his animations, his portfolio of drawings, murals, and mobile photography are consistently simple, elegant, and uncomplicated.


Though he’s not a Texas native, he has proudly adopted the state’s customs and slang words, and now calls Dallas his home.

Steed claims "his city’s art scene leaves much to be desired," but that emptiness is exactly what motivates him to bring new ideas and artistic contributions to his community.

“What’s been done is done, and there is nothing original left anymore, but so often I feel like instead of caring about the execution of a thing, people will just do it for a quick buck and then pass on to the next thing. And I feel like that’s the perfect analogy for Dallas. You can see the vacant strip malls and dying suburbs that once were thriving but then people got bored and left. I see it happening all the time. And what history we do have left is quickly being bought up by investors, torn down, and rebuilt. I don’t know how any of that inspires me, but it’s all connected somehow.”

Steed allows fate to guide his creative pursuits, sourcing from his well of self-awareness. “Change is a cycle. A pattern. The only thing constant in our lives. I’ve learned over time to never think that, where I’m at right now in this moment, is it. For me, risking everything on the unknown is the best kind of change I can make. That has played out in many different aspects—joining the military, getting married, leaving my full­ time job for more artistic pursuits, and more recently to having children. All of these changes in my life came with my own naive preconceived ideas about change, but now looking back have turned out to be some of the most challenging/beautiful decisions I’ve made."

"I can only speak for myself, but my life affects my work and vice versa. If anything, as my life has increasingly become more complex and complicated, while my work (from the outside) has grown to be more simplified and reduced. I think there’s something under the surface where I am wrestling with control. To come in my studio and work to control the chaos surrounding me, to block out the noise, and fight for simplicity is one of the major themes in my work right now.”

In collaboration with Green Label, Steed transformed an ordinary basketball court in Dallas into his own art piece. Steed's primary aim with the project was to contribute an usable piece of art to his community.

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