To celebrate Mtn Dew's arrival in Miami for Dew NBA 3X, an elite 3x3 basketball tournament, Green Label is taking part in #CourtsideCollection, a celebration of the art, creativity, and culture of basketball.
As part of #CourtsideCollection, Green Label is rehabilitating and beautifying a series of basketball courts in partnership with celebrated local artists. The second in the series, Miami, was painted by experimental local artist Kazilla at a private court near the city's Wynwood neighborhood. The vivid murals will brighten games for years to come.
In a city as vibrant as Miami, it’s hard to be uninspired.
In fact, it’s the rich colors of the city’s landscape and culture that drives Kazilla every day. “I first got here about 10 years ago,” she told us, “and immediately noticed that the colors of the houses, of the people, and of the Caribbean are so vibrant. The music here also inspires me. When I work, I always have music playing. The beat is what dictates my lines, my flow, and my rhythm. The music here is just so alive.”
And in addition to letting her surroundings soak into her work, Kazilla is also a true student of her craft, absorbing foreign techniques and studying outside disciplines to broaden her creative horizons.
“Every project I do, I always try to start off with a fresh perspective. I appreciate trying new mediums, new styles, new looks, and new lines in my work.
I don’t like my expression to be so static, so coming into a project, I’ll do days of research. Just pour over lots of books, lots of pictures, lots of art styles.”
“It kind of relates to this primal sense of inspiration and creativity that we have in our human nature. We love to use creativity and apply it to our lives, bringing in new colors, new shapes, and new sounds and just constantly looking for inspiration while growing, changing, evolving, and really becoming a master at whatever it is that you do. Whether you’re a dancer, writer, painter, or whatever it is, we’re always seeking to mindsets with which to approach our work.”
An advocate of pushing herself, Kazilla dubbed "Hustle. Grind. Repeat" as her life motto. “I kind of apply that to all that I do to keep that energy level going. We’re always constantly moving; Earth is moving at 100-something miles per hour, and all we’re doing is trying to keep up. Keeping the movement, the motion, the energy, the drive, the focus, the inspiration, the creativity, getting all of that to the next level and having it translate through the work: That’s really what I want to leave for people.”