Nathan R. Smith
G Herbo, "L's"
I was a huge fan of this song before I was asked to do the music video, so when Herb's manager hit me up I had already been thinking of imagery for a while. I wanted to have a lot of powerful video portraits to create a melancholy tone, showing a good range of people from South Side Chicago and telling the story through their faces and stares. The first day of shooting we were lucky enough to have a few awesome people from Herb's team give us a tour of his neighborhood and much of the South Side. The first few locals we approached for portraits were extremely put off, but as the day went along we began to fit in more and people became much more adaptable to us and the camera. This video resonates with me heavily because the documentary aspect came out being very close to what I envisioned in my head.