“Toda Mi Gente”: DNNYD Got Sick of Waiting to Hear Back from Record Labels, So He Started His Own
DNNYD (pronounced “Danny D”) is an EDM producer, DJ, and label boss of AOMP (All Of My People) Records. His new single, “Toda Mi Gente,” (Spanish for “all of my people”) is a dance floor smasher, and a defining piece that shows off what his Spanish-flavored label is all about. I chatted with Danny in advance of his upcoming Green Label Live: Las Vegas show. Get more info, and tickets, here.
What made you decide to start your own label, AOMP records? Who else is signed to the label and what can we look forward to in the future?
Waiting for record labels to respond to demos was one of the reasons I decided to start my label. At the moment no one is signed exclusively to AOMP records. Be on the look out for some big releases coming up before the end of the year.
What was it like to go from Dim Mak to your own label, AOMP records? Are you still affiliated with Dim Mak or has your tenure there ended? How’s your relationship with that crew?
Steve Aoki liked one of my demos and it ended up getting signed to his record label, Dim Mak. There was no exclusivity so I was able to work with other labels as well and eventually started up my own. There’s just a little more freedom being able to release what you want when you want and not having to wait weeks, even months, to release a song. Even though I have my own label I’m still open to releasing songs with other labels.
I see that you’re super busy from both of your recent remixes with Eva Simons and Shelco Garcia/Teenwolf to your newest original production, “Toda Mi Gente.” What keeps you so motivated?
I just love making music. Motivation comes from all the love and support I have from my family and fans! I try to stay as active as I can and keep up with new releases. Listening to new music makes me want to just get in the studio and work.
How has your Spanish upbringing reflected itself within your music? Both overtly and covertly?
Yes, definitely! Both my parents are Mexican. My mom is from Michoacan and my dad is from Jalisco. Spanish music was and is always around me.
“Toda Mi Gente,” translates to “All My People.” The track is currently housed on your own label, AOMP records, which is also an acronym for “All Of My People.” I see a trend here; I think this begs the question of who actually are your people? Family, friends, fans,? Who was this track dedicated to and what significance does it have for you personally?
“All Of My People” is everyone! When the idea came up I had a vision of unity within the human race. I wanted AOMP to represent everyone with no division of race and culture. Music should be seen the same way, no limit to genres. I want to be able to release anything.
What has been the hardest thing about running a label so far? Can you give any advice for any aspiring producers looking to branch out and start their own brand?
Everything has been running smooth so far. Three out of six releases hit the Beatport top 100. My advice would be to not limit yourself. Don’t be intimated by the “big guys.”
How did you decide to move forward marketing your DNNYD snap backs and clothing brand? Also, is the name DNNYD just meant as a short form of Danny D, or does it also work as an acronym?
I’ve always wanted to make DNNYD snap backs and loved the result so I decided to start promoting them to see what colors people like and get an idea of which ones to post on the website. I have more merchandise coming soon! I started off as a drummer, so “DNNYD” came up as a quick name to start releasing music. My username for everything used to be DannyDrums> DannyD> DNNYD.
I see that you’ve collaborated a lot with fellow AOMP member JAIDEN. How did your relationship with him start? Can we expect a collaborative project coming from you two any time soon?
Yes, it’s always fun working with JAIDEN. He’s a musician as well so things can get interesting working in the studio. We linked up at a studio in LA and went from there. Our first collaborative project was “Rumba”.
Can we expect any surprises with your upcoming Vegas show at LAX at the Luxor? Have you been to Vegas before? If so, what’s your favorite thing about the city? If not, what are you looking forward to most?
Going to test out some unreleased tunes! Yes I’ve been to Vegas before, for EDC—but on the other side of the booth, as a fan. It was an inspiring experience. I love walking through the strip, so much energy in the city.