For Every Gif There’s Rif

We understand that not everybody has been growing and cultivating their “Yakety Sass” folder for years in order to have the perfect gif for any situation. (I on the other hand, have, but that is another matter).

So here is Rif, the new reaction-gif app which aims to build a social network entirely out of caption + gif format. E.g.:

When they are reading out raffle ticket winners.

My dog’s reaction when someone new comes over.

After sleeping on my right arm all night.

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