Honorable Mentions: Ten Brands Who Should’ve Made the Green List
Since dropping our streetwear directory, The Green List: The 100 Best Underground Brands in America, we’ve been receiving tons of responses and referrals for brands we may have overlooked.
Don’t worry—we heard you loud and clear.
As a result, we opened up the social tagging hotlines to hear your picks for brands you felt should’ve made the cut. Selected from those picks, here are ten more brands that deserve mention and all of our attention.
òL New York
Standing for “Outside Line,” òL New York promotes a progressive view of streetwear fashion, shaped by the cultured, global knowledge of its creator, Allen Aderotoye. With clean designs and tasteful, natural-toned color palettes, òL easily blends high-end construction with minimalistic cozywear. Their latest collection, “Rise of the Underdog,” embodies and envisions the trajectory of the brand, summed up through its tag, “Yesterday’s Underdog, Today’s Champion.” Image: @ol_newyork
Pronounced “parlay,” PRLY strives to build culture through futuristic streetwear. Reimagining street-styled sportswear through a Japanese lens, PRLY creates tees, outerwear and earth-colored, knit basics that emphasize loose comfort. The brand’s spotlight piece, a remix of the Japanese kimono, showcases the brand’s traditional influences—perfect for the modern ninja. Image: @prly.tm
As its name indicates, much is unknown about the creative agency. But, unlike its streetwear counterparts that champion refined minimalism, Private Studios incorporates photorealistic imagery and large graphics as a response to current culture, helping the brand boldly emerge from obscurity. Image: @private_studios
It’s all about staying true to your vision. Built on a movement all about positivity, new brand Visonare keeps a simple design style that lets color and strong branding lead the way, often reminding followers to focus on a goal and accomplish it. Image: @visonare
According to its site, Bandulu means “fake, bootleg, ghetto.” As “bootlegs” serve as recreations of originals, so, too, does Bandulu Street Couture. Yet instead of merely creating replicas, Bandulu kicks designs up a notch through crafty, vibrant embellishments, beading, patchwork and other handworked additions, giving its upcycled clothing new life beyond its initial purpose. Image: @bandulustreetcouture
One of the youngest creatives in the game, Rye Decker has been crafting t-shirts since the fifth grade. After a series of revamps, six years later he created his eponymous line, inspired by his favorite musicians’ style. What began as a series of sold-out hats (even sported by Theophilus London) has now become a full collection of grunge-feeling womenswear and accessories that can also be worn by men, centered around the feeling of being an outcast.
Encapsulating the emo-rock vibe, Damaged Intentions brings a hardcore feel to graphic tees and accessories, largely with dark, black-and-red hues. Created by 19-year-old Savage Suan, Damaged Intentions reflects the angst of youth culture. Image: Damaged Intentions
Founded by high school friends Umi Wagoner and Perris Wright, “rareware” retail boutique eTceTera (also known as eTc) puts on for the city of Tacoma, WA, filling a regional void in streetwear. Using the tagline “Dress Accordingly,” eTc not only features outside brands, but also its own line of comfy, graphic-based clothing. The “T” in its name, originally representing the brand’s initial t-shirt focus, also stands for Tacoma, and contributes to a name identifying a brand that carries all the extras too. Image: @etctacoma
Illest Kids In America
Crafted by Ephraim Johnson, a rising Atlanta creative and co-manager of popular retail boutique. À Ma Manière, Illest Kids aims to recreate a sense of patriotism, social awareness, and self confidence within the youth. Leading with classic style, silhouettes, and impactful branding, Illest Kids constantly informs society that “The Kids Know Best.” Listen to the kids, bro. Image: @illestkidsinamerica
Homme Boy Co.
Thrift/style guru Kyle J. Pak created Homme Boy, a play on the term “homeboy,” as a clash of (sub)cultures in the form of gnarly street fashion. A result of Pak’s upbringing exposed to different cultures, Homme Boy collides different materials and aesthetics, and operates with an anti-establishment worldview—also evidenced through distressed apparel, expressive graphics, and a love for leather. Image: @hommeboyco