On the Scandinavian aesthetic:
I like to take the Scandinavian minimalist approach within the design process. Upon entering the zone of each product, I have a set of rules forcing me to use the least possible number of techniques and sources. The final result is an attempt to create modern Scandinavian contemporary, and as always, I try to work in a direction that implements variety and contrast. The same can be said in regards to the process of creating interiors for our stores.