Video: Joey Badass “The Making of Unorthodox”

When Joey Bada$$ and DJ Premier teamed up for the single “Unorthodox,” the two set out to produce a track that gave nods to the past but was still relevant and fresh. For the official music video, the goal of renowned directing duo Coodie and Chike (founders of NY production house Creative Control), was to take the audience on an illustrated journey with Joey, Premier & Pro Era through the cold streets of Brooklyn. In this “Making Of” clip, go behind the scenes of that directorial process, as they shoot the initial background “backplates,” then move to the studio for green screen performances from Joey and crew, and finally give you an insider look at the animation process you’ll see come to life in the final product. Download “Unorthodox” here and watch Green Label Sound for the “Unorthodox” music video coming soon.

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