Audio: Joey Bada$$ “Unorthodox” (Produced by DJ Premier)
Brooklyn-raised Joey Bada$$ is resurrecting a golden time for us hip-hop lovers. So who better to bring him through the beats than the legendary producer DJ Premier? Excited to work with this young, fresh voice in the game, Premo invited Bada$$ to his private HeadQcourterz Studios and “Unorthodox” is the result of these sessions. The track upholds Premier’s signature scratches and brings us Joey’s confident New York flow.
Download the track right now and check out the official music video below. Directed by acclaimed directors Coodie & Chike from Creative Control, the video takes the audience on an illustrated journey with Joey, the Pro Era crew and DJ Premier through the cold streets of Brooklyn. Featuring picturesque backgrounds, and taking inspiration from the illustrations of artist Evan Hecox, the goal was to capture the essence of the artists as the surrounding elements emphasized Joey’s gritty lyrics. Watch it now and catch the behind the scenes footage right here.