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Digging Through the Greats: Josh Row Treats His Eye like a Viewfinder

Each week, Green Label invites a visionary photographer, filmmaker, designer or artist to dig through their folios and tell the story of their favorite works. This is: Josh Row.

I had a camera when I was younger and didn't really know how to use it. Somebody had just given it to me, and I just took it with me on trips and stuff like that. Later on down the line, I went back to school for art and design, and I took an introductory photography class, which taught me a lot of the basics. That was probably about four years ago, and since then I’ve been teaching myself everything else. I’ve fallen in love with it.

Everything I’ve learned over the course of these past four years has been important. For aspiring photographers, I’d just say to shoot as much as you can. Shoot, shoot, shoot. Burn film. Well, I guess with digital you’re you’re not really burning film, but shoot at much as you can. Take your camera with you wherever you go, and make it an extension of you. Pretend your eye is a viewfinder.

With digital, there’s this instant gratification of capturing an image and it immediately being on your LED screen, but when I’m shooting film, there’s that kind of not-knowing, where you have to trust your instincts and there’s a waiting period. When you get the film developed, there’s this big rush when you get to see how they came out.

[My personal brand] Dang! started as a joke among me and my four friends. I think we had just watched like Joe Dirt or something, and we were like, “Oh yeah, we’re the Dang Crew!” We made fun of it and joked around with it for so long that it became a real thing. I made a shirt one day, and when I went back to school it gave me a better grasp of design. Now I co-own No-Comply, this skate shop here in Austin, which gave me a platform to do all of that creative stuff. Now it’s like this branding hobby that I have.

There’s people at South by Southwest from all over the world, so you’re going to see some pretty awesome folks down there. There’s definitely going to be a lot of cool stuff to capture.

Images via Josh Row

Josh Row will be curating art at Green Label Live in Austin this coming Wednesday. Featuring A-Trak, Joey Bada$$, and more, see the full lineup here.

Click to start the list

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