Mountain Dew and the NBA Join Forces

The new NBA season is here and we’re excited to announce that Mountain Dew is the official partner.

To get the 2015-2016 season up and running, NBA opening night will begin with the NBA on TNT Opening Night Concert, Charged by Mtn Dew. Featuring the X Ambassadors, it will be part of a day-long celebration of the beginning of the new season.

Tune in on October 27, to catch DEW Athlete Tristan Thompson in action, as he and the reigning Eastern Conference Champion Cleveland Cavaliers do battle with their Eastern Conference rivals to get the season roaring!

Make sure you also follow “MountainDew” on Snapchat, to check out how Dew Nation will be celebrating NBA Tip-Off 15 in Atlanta, San Francisco, and Chicago, all day Tuesday October 27!

Stay tuned to Green Label for more exclusives and stories related to basketball, its athletes, and their stories as the new season gets underway!

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