Travi$ Scott – Owl Pharaoh
Jay Z may have officially set forth the “#newrules” era, but no artists, new or old, in recent times is using it to his advantage like Travi$ Scott—particularly on his arrival mixtape, Owl Pharaoh. To understand the genius behind this project, you have to actually listen to what he’s trying to say and, ultimately, accomplish. The production naturally flows from one side of the musical spectrum (like a quintessential turn-up track, “Upper Echelon”) to the other (a radio-ready pop cut like “Dance On The Moon”), with the confidence and ease that Kanye boasted earlier in his career. If this is just the mixtape, imagine what his studio album will sound like. We’ll be on time for that.