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1. Cross-branding and Distribution

Cross-branding has been around for years. Just check Dr. Dre and Eminem’s “I Need A Doctor” and you’re likely to see at least two brands you recognize. But this past summer, Jay Z took it to a whole new level, partnering with Samsung Electronics to provide one million free copies of his album through an app available exclusively on the Galaxy smartphone.

Lauding the ingenuity of the massive digital distribution of Magna Carta Holy Grail, the #NewRules hashtag was created to let fans on social media feel like they were part of something revolutionary, beyond simply being consumers.

This, of course, leads us to interaction.

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