NFL x CFDA x Bloomingdale’s “Designer Super Bowl Helmets”

The CFDA (Council of Fashion Designers of America) and department store giant Bloomingdale’s merge fashion with the NFL together by creating "designer helmets" to coincide with Super Bowl XLVIII. About 50 designers, including Kenneth Cole and DKNY, each put their stylish spin on helmets for the project — set to auction at Bloomingdale’s 59th Street location from January 15th to February 5th.

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