Nigo Gets Ratking for the adidas Originals by NIGO Spring/Summer 2015 Lookbook
Nigo is an OG in the streetwear game. The nearly middle-aged Japanese designer has one of the most extensive resumes in the industry, including founding A Bathing Ape, helping Pharrell create not just the Billionaire Boys Club but also Ice Cream Footwear, and becoming the latest creative director for Uniqlo’s UT brand.
Now, Nigo is also in charge of the adidas Originals by NIGO line, which channel a ’90s inspired sporty aesthetic as seen in NIGO line’s Fall/Winter 2014 Collection a few months back.
For S/S 2015, Nigo once again got New York City’s underground rap group Ratking for the lookbook. The trio’s ethos fits perfectly with the NIGO line, taking certain qualities from the ’90s boom-bap rap era, while creating new and energetic sound that’s never really been heard before.
The adidas Originals by NIGO Spring/Summer 2015 Collection is now available at participating retailers.
Images: Freshness Mag