The “OVO” Air Jordan X Sees Surprise Weekend Release
Over the weekend, sneakerheads, resellers, and fans of Aubrey Graham prepared for the Air Jordan X “OVO” The shoes are indeed clean, featuring a white stingray leather throughout, with metallic gold accents. What the people were not prepared for was Nike’s online release of the sneakers.
Most people spent the past week stalking Twitter, trying to figure out which sneaker boutiques were doing raffles. This is not the first time Nike has decided to just hit us with a surprise attack: Kanye West’s “Red October” collaboration with Nike was released in a similar fashion, dropping randomly on a Sunday afternoon. Even though these random releases leave the kids hurt, it balances out and gives a fair chance to consumers who get skipped on sneaker lines and products snatched out the cart by those damn bots.