Nike x Sneaker Freaker “Genealogy of Innovation” Book
Nike has teamed up with Sneaker Freaker to create a limited edition book that tells the story of Nike’s evolution throughout its history. Covering key moments in over 240 pages, Genealogy of Innovation is a retrospective of the footwear giant and its products, including the first Nike leather football boot produced, and how they paved the way for modern footwear technology innovations. The book also includes extensive interviews with Nike designers, including Tinker Hatfield, Martin Lotti and Denis Dekovic to allow readers to get the backstory on some of their favorite models. You can’t buy Genealogy of Innovation in stores, but Sneaker Freaker is giving away 10 copies for their members who can answer one simple question, which you can find out more about here.