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2006: Mad Decent Collab

Greg: This was cool because it established our relationship with Diplo and Mad Decent, which obviously continues to this day. I think that was the beginning of establishing us in this emerging electronic music scene. It was one of the first real collabs between a streetwear brand and an underground electronic music label. It had happened in the past, but it wasn’t happening all the time. People really freaked out about the whole idea. In a nutshell, it began our relationship with the underground electronic music scene.

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