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2007: Death Adder

Mikhail: I really wanted to create another phony sports icon. This idea of playing with sportswear was really appealing to me, and I just wanted to create these fake logos and icons for teams that didn’t exist. The Death Adder seemed imposing to me. An artist by the name of Dennis Chow created the Death Adder that we are all familiar with. I think part of the inspiration was from this shoot Vice did about goth-jocks or something. Either way, I really wanted to make death-themed sports gear, and that’s where the Death Adder logo came from. Aside from that, it was also just really strong to take the “Adder” out and just put “Death” on things.

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