2009: 350 Broadway Opens
Mikhail: I just remember being there until 3:00 a.m. being really particular about everything.
Greg: It was our first experience with retail. It cost us way more money than we could have ever expected. Especially in New York, there were no other brands from our generation — this second wave of streetwear — that had a flagship store, so we were one of the first brands of our generation to have a store, and it was a big deal. To do it in Brooklyn, and have our home be our flagship store, it was a big thing for us.
Mikhail: We learned how crazy it is to actually build out a store. We were trying to build out a cool space. We didn’t factor things in like the best thing for actually selling product. We didn’t know any of that stuff at the time.