2011: Psychic TV
Mikhail: That was something like the Kern thing. I thought it would be cool. Genesis was an idol of mine. I’m a huge Throbbing Gristle and Psychic TV fan. I honestly don’t even remember how it came to be. Genesis came by the warehouse and we talked for a while because Genesis is full of countless stories, and the collection came to be. This was right around the time the Tate was recognizing him. He was being truly recognized as one of the great artists of the last few decades, and he was one of the easiest people to work with. He kept saying that he agreed to work with us and that meant he knew he could trust our judgment. It opened us up to a new audience. No streetwear brand was going to be working with Psychic TV. I guess the cat is out of the bag here, but we’re going to try to do something again with Genesis. But the first collection focused on the earlier, kind of darker neo-folk experimental Psychic TV stuff, and the second one is more focused on the evolution of Psychic TV.
Mikhail: Hopefully we might do another Mishka x Psychic TV capsule collection since it opened up to a vast new audience. It was strange to see how many different people were touched by Genesis and his art, and that led to working with another one of my idols, Douglas P. from Death, in June.