Pepsi x The Hundreds 2015 Capsule Collection
For The Hundreds founder Bobby Hundreds, Pepsi is a major contributor to the ethos of what defines the American experience, “Pepsi, to me, is a part of Americana. As much as it is a beverage, it’s also about American culture.”
In its latest fall/winter capsule collection, The Hundreds recreates a number of Pepsi ads dating back to the 1940s and uses them as graphics on a selection of tees, hoodies, crewnecks, and more. This isn't a full-blown ad campaign, they made sure to cheekily swap out Pepsi branding and iconography for their own in an understated way.
You'll be able to purchase pieces from the Pepsi x The Hundreds capsule collection November 20, online and at The Hundreds stockists and retail locations.