8. Childish Gambino
This month Gambino dropped his astounding “Sober” video, a work that demands to be watched on repeat, and has racked up over 4 million views on YouTube. For those keeping score, yes, that means more views than Em’s “Detroit vs. Everybody” at the end of January.
So many are sleeping on the burgeoning empire that Childish Gambino is building, but that only increases his power. Even without a major label and only a fraction of the spotlight that other artists receive, dude is building an army of fans, one that turns out to support him in higher numbers than many of his over-hyped peers. And of course those fans are also such ardent followers of Childish because he’s consistently turning out some of the most creative work in the game.
Don’t let the sweaters fool you. Gambino’s a force to be reckoned with.