Cover Stories: How The Artwork Came Together For Logic’s Intergalactic “The Incredible True Story”
Logic recently revealed the artwork and concept for his sophomore album, The Incredible True Story. The artwork depicts Logic, along with his TeamVisionary crew, embarking on an intergalactic journey. Logic noted that in addition to it having an otherworldly sound, fans can expect to join TeamVisionary along for the ride because the album will double as a sci-fi movie.
To capture all of this, Logic employed the talents of painter Sam Spratt. A prolific artist hailing from New York City, Spratt had already worked with Logic on the art for his debut album Under Pressure. Here’s the Cover Story behind The Incredible True Story.
How did you get chosen?
Logic found me after seeing the cover I painted for Janelle Monae’s The Electric Lady. It was what led to working with him on the art for the standard and deluxe versions of Under Pressure. As soon as the artwork was finished, he put down an advance to book me for the art on his next album, so I was in regardless. When he told me the concept months later, I was blown away.
What’s the idea for this cover?
A view of the cockpit of a spaceship compositionally inspired by the symmetry often seen in movies by Wes Anderson. It spans a tri-fold panoramic album cover and features both the fictional characters depicted by their voice actors and many of the members involved in the creation of the album (including myself). It’s basically a scene meant to straddle the fiction and the reality of the album. The Incredible True Story is a narrative concept driven sci-fi album that has meta-commentary over contemporary music.
Where did you get the idea?
The core idea is all Logic and his inspirations. Bringing those ideas to life visually was my job.
How long did it take you? What did you use? Reference materials?
It took a couple of weeks of research and worldbuilding, a brief trip out to LA to go over my concept art with him, and about 3 weeks of solid painting to make the cover. I used hundreds of photo references of both the crew and myself that I needed to paint. Once I had that in order, I used it as a knowledge bank to start sketching from.
Did anything odd/interesting happen with this cover?
I don’t know if it’s odd or interesting, but it was a changeup. In my initial concept art, the color palette was all in line with the planet Paradise I made: pinks, oranges, turquoises, teals, and vanillas. This worked for the planet but seemed really counterintuitive to the music he shared with me that describes the crew and ship. He just didn’t look right in a turquoise space suit. So I immersed myself in his inspirations: Tarantino, Akira, Interstellar, Wes Anderson, and Stanley Kubrick. I came out with a total redesign that pushed what you see in his stark Akira red, Kill Bill yellows, and classic sci-fi whites and blues.
Did you feel much pressure?
Logic has some truly incredible fans. They’re engaged, smart, demanding, but also deeply interested in the details of what he produces: things like album art that I think many artist’s fans might not put as much stock in. After seeing their huge reactions to the Under Pressure art, I felt a heightened need to put a lot of heart and work into this to eclipse it in some way. I knew it wouldn’t be as personal as the basement scene in Under Pressure, but I immersed myself in Logic’s world, his lyrics, inspirations, and ideas. In doing this I tried to make the art for The Incredible True Story something if not as personal, at least grander, and tried to match the next level that he’s achieved with the contents of the album.