As the focus in hip-hop drifts further away from groups and more towards individual artists, hip-hop’s visuals are changing too. Though there are plenty of crews from Brick Squad to Young Money, the model has changed. Gone are the days when a group came out, hit it big and followed up by a barrage of solo efforts by its members. In that shuffle, the art of the logo has been lost too.
With the entire industry changing, the visual presentation of a hip-hop artist has gone from a few promo photos, album sleeves, and videos to a multimedia look. Design started to get more layered and involved with the advent of design firm Pen and Pixel using Photoshop to add animals, fire, money, and stylized letters onto every CD cover out. There’s something much more powerful and endearing about the logo design of the ‘80s and ‘90s, and there could be an entire list of just record label logos, but here’s 15 examples of hip-hop artists who owned the logo.Click to start the list