Taking It to the Rack: HOW THE NBA BECAME SPORT’S LEADER OF STYLE

The NBA is the most progressive of the big four sports leagues. It’s the leader in social and digital media, and it embraces the personal style and individuality of its athletes. There are few times where this is more noticeable than New York Men’s Fashion Week. Muscling out pop stars and supermodels, the NBA is producing the biggest fashion influencers in men’s fashion, with its statuesque players, big budgets, and flair for competition. Dressing in the NBA is about maintaining traditions with a twist, not unlike the style trends we saw in the league over the past year…

Find out how big style really is in the NBA by checking out Taking It to the Rack!

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